Difinity Digital enabled ultra-fast product search and quoting through AI-powered visual intelligence.
The client struggled with fragmented data, inconsistent product information, and an inefficient sales workflow. With over 5000 CAD and image files stored across decentralized drives and no version control, sales teams frequently referenced outdated designs. Quotation creation became an exhausting, multi-day effort involving manual data collection and formatting, ultimately slowing revenue cycles and inflating operational costs.
“We were dealing with scattered files, outdated versions, and long search times that slowed down every project. What stood out about Difinity Digital was their ability to translate those pain points into a well-structured, AI-driven system that actually works at scale. The platform has streamlined how we find products, manage versions, and prepare quotations. It’s reduced confusion, improved accuracy, and saved us a significant amount of time each week. It’s been a very reliable upgrade for our operations.”
The client recognized a clear chance to replace their scattered product management system with a unified, intelligent platform. They needed a solution that understood product visuals, not just text, and could streamline everything from search and selection to quotation and internal version control. This opened the door for Difinity Digital to build a modern, AI-powered product intelligence ecosystem designed for speed, accuracy, and future scalability.
The company faced major operational hurdles: describing visual products with text led to frequent search failures; the absence of version control created confusion and errors; and manually assembling quotations drained time, effort, and morale. With thousands of files scattered across multiple repositories, the team struggled to maintain consistency or trust the data they were working with. The lack of a centralized, intelligent system slowed decision-making and directly affected sales performance.
Difinity Digital built an AI-driven product intelligence platform combining PostgreSQL for structured data and a vector database (Pinecone/Weaviate) powered by DINOv3 embeddings for visual similarity search. A fine-tuned DINOv2 Vision Transformer handled image-based identification through a fast Python-FastAPI backend. A smooth React.js interface enabled drag-and-drop search, instant results, and easy product list creation, while a centralized admin panel streamlined product updates and cut onboarding time by 90%. The platform delivered a unified, scalable ecosystem ready for future features like AR visualization and automated BOM generation.
“Our focus was to replace manual effort with intelligent automation without disrupting the client’s workflow. By leveraging advanced vision transformers, vector search, and a streamlined interface, we created a system that dramatically improves speed, accuracy, and control. It shows what happens when AI is applied thoughtfully to real business challenges.”
Manu George Michael, Director, Difinity Digital
–from Execution Team